Hot Wheels at SEMA

Hot Wheels is celebrating their 40th anniversary at SEMA by introducing the Hot Wheels Design Award, which will be awarded to four customized vehicles that embody the essence of the Hot Wheels brand. In addition there will be life-size Hot Wheels vehicles, various brand artifacts, memorabilia and collectibles placed throughout the hall. Go to HotWheelsCollectors.com to see pics of some of the limited edition die-cast Hot Wheels cars that will be available at the show. We have more pics and details next week.