Hyundai is Ready to Scrap!

Hyundai’s Super Bowl spot introducing the Genesis isn’t the sexiest commercial ever, and they acknowledge as much in the first few seconds. What’s interesting about this spot is how specifically they call out Mercedes, BMW and Lexus. While some may question Hyundai’s decision not to launch a luxury brand, it really looks like they hit it out of the park with their new 375 horsepower, RWD flagship. By the way, how long has Jeff Bridges been the voice of Hyundai?