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February 9, 2008
Mercury Death Watch
By John
Editor
Here’s something that’s going to come as a big surprise to no one: rumors are that Mercury isn’t long for this world. While Ford is denying plans to shudder the division, the marque’s dismal sales and lack of distinction from other Fords other doesn’t inspire much confidence in its survival. How much longer do you think they’ll let it limp along? More at Motor Authority.
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vLane
Feb 11, 2008 at 10:30 pm
I’m betting on a phase-out that will finish around 2012. Right now, Mercury’s lineup consists of:
1. cloned Fusion (Milan)
2. cloned Taurus (Sable)
3. cloned Crown Victoria (Grand Marquis)
4. cloned Escape (Mariner)
5. cloned Explorer (Mountaineer)
The Crown Victoria has been collecting dust since 1979, and both it and the Explorer are set for oblivion anyway. That would leave the Mariner, Sable, and Milan, which aren’t enough to sustain a brand, and all three are set to run their course in a few years.
Harrison
Feb 9, 2008 at 8:24 pm
oh, I liked Mercury cars, Well it was bound to happen.
Paul
Feb 9, 2008 at 5:51 pm
cknarf-
http://www.newcougar.org
They were much better cars than the MN12 things before them. Those Fox bodied things are awful.
cknarf
Feb 9, 2008 at 5:43 am
they need to bring back the cougar. i mean a cougar with some beef.
can really call their last few years cougars?
Ted
Feb 9, 2008 at 3:56 am
They need at least 2 successful models, I think. The Milan is selling, but the rest could go bye-bye and maybe the Milan would still be called a Mercury but Mercury would exist only in name pretty much.
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The problem with the “Infinity” argument is Lincoln. In a fight to the death between Mercury and Lincoln, Mercury will very likely lose.
Paul
Feb 9, 2008 at 3:24 am
5-10 years. They haven’t been doing that bad… A new Cougar would help make them the “Infiniti” of Ford, instead of just the higher priced Ford.
Anonymous
Feb 9, 2008 at 2:42 am
Idk, i heard rumors of badging euro Fords as Mercury here so i still have faith in it’s survival. Not to mention that the Milan is selling quite well.
Ted
Feb 9, 2008 at 2:29 am
I give Mercury 2 years, tops.