XV Motorsports Challenger in Louis Vuitton Ad

By Rob

Editor-in-Chief

John Buscema of XV Motorsports was pretty surprised when he learned that one of the Challengers he built would appear in a Louis Vuitton ad. Turns out Louis Vuitton had seen the Challenger he sold to artist Richard Prince while it was on display in a museum in London. So now you can see it in the current issues of Vogue and Elle. Apparently Louis Vuitton has a whole series with models lying on American muscle cars. Hope they didn’t mess up the paint.

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Posted at 4:34 pm in Challenger, Dodge, Louis Vuitton, XV Motorsports

Comments

Gareth
Jun 23, 2008 at 4:14 pm

My Cougar was used in this shoot but I have not been able to find any pictures of the cars.

Dee
Mar 3, 2008 at 5:53 pm

LoL I saw this add in my magazine last week. I thought about showing it to my boyfriend, he would have had a fit.

But yeah I dont think this shot was worth ruining the car.

MoparRob07
Mar 1, 2008 at 5:40 am

You’d think someone would’ve washed the car off first before hand, WAIT! Those are meant to be there on the car!?!

gtwildfire
Mar 1, 2008 at 1:06 am

Art is wonderful expression, until a classic gets trashed by an ill-conceived stunt like this.
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The resulting shot wasn’t even impressive. Sorry, this was a waste of resources.

Dan
Feb 29, 2008 at 5:57 pm

From what I hear, they not only nicked the paint, but dented the panels too.

kap0w
Feb 29, 2008 at 5:27 pm

Watch it with those heels…