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March 21, 2008
Chatting With Caddy Boss Jim Taylor
By John Coyle
Editor
While I was ogling the Cadillac CTS Coupe Concept in New York, I got a chance to chat with Jim Taylor, the General Manger of Cadillac. Given the reception the concept got in Detroit, and the fact that the CTS was named Motor Trend’s Car of the Year, the dude is obviously pumped about Caddy. He was also pretty forthcoming about the lackluster styling of the previous-gen Cadillacs. "Cars are a fashion business," he explained, "people buy them for the same reason they buy cloths, to look good, and to feel good about themselves." He went on to say that the makeover Caddy launched back in 2002—remember the Led Zeppelin spots?—was intended as a shock to the system, and that the over-corrections made during the process are responsible for Caddy’s renaissance. Along with the Coupe, Taylor was clearly excited about the high-performance CTS-V sedan which will drop in 2009. With 550 horsepower and a six-speed manual available, it should be pretty ferocious. Check out a 360 view here. What do I have to do to get a test drive?
Comments









GTwildfire
Mar 22, 2008 at 1:43 am
Unlike many execs who draw fat bonuses from dying companies they’ve run (into the ground)
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Jim earned his. Congrats on the CTS and thanks for the figurative thumbing of the nose at the European automotive establishment after so many years. Too many years.