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April 1, 2008
Everything’s Bigger In… Moscow?
By John Coyle
Editor
Here’s a strategy ripped straight from the "go big or go home" playbook. To advertise its new M-Series in Moscow, BMW has constructed a humongous 65,000 square foot billboard, and mounted actual vehicles to its face. Even in pictures, the effect of the enormous ad is stunning, so in person, it must be something else. More pics after the jump. via CarScoop
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PureBusiness
Sep 8, 2009 at 3:12 pm
looks like a slot car track from the old carnivals,yet life size!
hooka
Aug 26, 2008 at 10:57 pm
This is my first time visiting your blog and i must say i like it a lot.
Your message was a good read.
I will definetly come back here more often!
hooka
zhuaple
Apr 22, 2008 at 8:01 am
This is simple – this billboard covers a huge building site in the center of the city, so u don’t see all the workers, huge cars and holes in the ground.
GTwildfire
Apr 3, 2008 at 1:57 am
I’ve been to Mosow. Nice place, but the folks there weren’t good at spelling.
1988montecarloss
Apr 3, 2008 at 12:20 am
you forgot the c in moscow
GTwildfire
Apr 2, 2008 at 1:44 am
Not surprised it’s in Moscow.
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BMW would never get away with a billboard on such a scale in the United States, unless it was in the middle of nowhere.
Evan
Apr 1, 2008 at 1:41 pm
That’s awesome and Cool! Certainly grabs your attention that’s for sure!
Skullmonkey17
Apr 1, 2008 at 4:20 am
THAT……. is very cool! I like the ground fx lights the cars have!
Stewart
Apr 1, 2008 at 1:56 am
Wow!
I wonder what that cost to build?
Impressive…