How to Build the Perfect E92 M3 – Introducing Ericsson

The answer… give it to Amuse and let them build it into the halo car for their new BMW tuning brand Ericsson. In 2008 Bulletproof Automotive Introduces Ericsson to North America! Here’s why… One of the most impressive things I saw at Tokyo Auto Salon was the unveiling of Ericsson and their first two vehicles, a E92 M3 and a E60 M5. Tanabe-san’s M5 was already well known by me and I was already a huge fan of his exhaust system for that car, but the new M3 blew my mind. Usually even with the top tuning companies there are a couple of things that I would change about each car. Often they are small things, but usually I can find something. The E92 M3 by Ericsson was 100% perfect in my eyes. So much so that I renewed my vows with Amuse. Bulletproof will be distributing Amuse products a lot more heavily this year and we’ll be introducing Ericsson to the USA.

I stand behind this new brand 100%. Here’s why:

-My favorite exhaust factory, Nippon Steel, produces Ericsson’s full titanium exhausts (I’ve had 4 of Nippon Steel’s exhausts on my S2000, so you know I love them…I’m getting my 5th one-off version air shipped in a couple of weeks)

-My favorite dry carbon manufacturer (I’m going to leave out their name) in Japan is contracted to do all of Amuse’s / Ericsson’s dry carbon parts. The quality is ridiculously good.

-My favorite FRP factory is employed by Amuse to produce all of their fiberglass parts (although most of their stuff is only offered in dry carbon). This factory is the same factory responsible for the amazing OEM fitment of Kenstyle’s aero parts.

-Tanabe-san knows how to design and build a car incredibly well and he’s one of the best in the business. His design philosophy is directly in line with my own and represents what I love: the indisputable and incomparable advantage of weight reduction, the usability of a daily driver, classic designs based on performance and usable functionality, and extreme attention to detail of not only design but manufacturing quality. 480hp M3 with 180kg (396 lbs) of weight reduction via dry carbon and titanium. More pics after the jump.