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April 26, 2008
The Hoff is Huge in Japan. And Buick? It’s Big in China
By John Coyle
Editor
Now, I’m not really meaning to compare Buick to David Hasselhoff. I’m sure the Lucerne has a lovely singing voice, and could eat a hamburger without requiring a car wash afterward. But given the aging demo the marque tends to attract here in the States, I have wondered why the company hasn’t been put out to pasture, like Oldsmobile. One of the big reasons could be that the Buick brand is increasingly associated with young people in China, and unless you’ve been living under a rock for the past few years, you know the domestic market there has huge potential for American companies. For more info, check out this video the General just posted from the Beijing Motor Show.
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GTwildfire
Apr 26, 2008 at 3:58 pm
Good to see a U.S. brand doing well somewhere in the far east. Won’t be a satisfactory situation, though, until we have several brands selling in Japan and China. Even than, the exchange will probably be woefully lopsided and there’s the matter of decades of importing to the U.S. that just would never be caught up with.
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International trade only works when there’s a flow of exports from each country. To export, you gotta be making something. We make less and less stuff to export every year.
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This is yet another thing of alarming importance that’s pretty much ignored, shrugged off, or talked about at election time by politicians. Either nothing is done, or something is done that puts us in an even worse situation.
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Leaving a solution for businesses to resolve has gotten us nowhere at best.