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May 2, 2008

Camoed Harley Makes Cameo in New Indy Flick

By John Coyle

Editor

Aside from the Dark Knight, the popcorn flick I’m most looking forward to this summer is Indiana Jones and the Temple of the Crystal Skull. Since Harrison Ford probably wouldn’t put up with being treated like a walking set-piece—as Lucas did with the actors in the Star Wars prequels—it’ll probably be a blast. Harley scored a product placement in the new movie, but the fact that it’s set in the ’50s forced them to get creative. While the bike in the photo below looks like a piece of post-war iron, it’s actually a new Softail Springer modified with period pieces. And while I don’t have any problem with the subterfuge, I wonder just how Harley intends to capitalize on the screen time. After all, the current model looks considerably different than the one Dr. Jones will be riding. Maybe the company will release a limited-edition retro package, like Triumph did—quite successfully—with the Bonneville? Stay tuned. More pics over at Autoblog. 

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Comments

WINDWALKER
May 12, 2008 at 11:54 pm

Harley dealers will have promotion

Indiana Jones, Harley-Davidson and motorcycles
The Staff of Clutch and Chrome
April 25th 2008
The motorcycle is ready for its close up Mr. DeMille, and new is looking old in the latest Indian Jones movie.

Premiering May 22, 2008, LucasFilm and Paramount will introduce the fourth Indiana Jones movie in the unforgettable series, “Indiana Jones and the Kingdom of Crystal Skull.” The movie stars Harrison Ford, and the young rising star, Shia La Beouf. Harley-Davidson provided a Softail Springer motorcycle to be modified and featured in the film.

The new Harley-Davidson was customized to fit into the time period portrayed in the movie. Behind the scenes footage of the motorcycle being used in a chase scene can be found here.

To highlight Harley-Davidson’s presence in the movie and celebrate its involvement, each dealer will have the opportunity to obtain 30 sets of tickets to the movie (60 tickets total-$12 value per ticket) at no charge. These tickets will be used in local markets to help drive customer traffic to the dealerships during the peak of riding season. The promotional period will be May 1-June 1, 2008.

Dealers will receive a pack of 30 uniquely coded, branded cards to hand out to qualified customers. Each card will have the value of two movie tickets. With these cards, the customer will be directed to a Web site where they can download and print off their two free movie tickets. Tickets can be downloaded off the microsite May 1 through June 1, 2008. Tickets must be used by June 30, 2008 and are only good for “Indiana Jones and the Kingdom of Crystal Skull.”

Stewart
May 3, 2008 at 12:36 am

I just wanna see the movie :)

maffew
May 2, 2008 at 4:15 pm

I think it’s hilarious that they made this HUGE effort to turn a new bike into an old one, but the engine (the defining feature of a bike) is clearly a new model. they could have at least made it LOOK like an old pan or knuckle head…..or better yet, USED an old bike to begin with. after all, its still a harley.