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May 8, 2008

Commercial Break: Sexist Goodyear Spot

By John Coyle

Editor

Ok, I can see what Goodyear was going for here. After all, I’d prefer that my girlfriend not have to change a tire on the side of the road at night. But the dramatic music and frantic jump cuts while the woman is driving are a little over the top. Even back in the ’70s, I’m sure there were plenty of ladies who could handle driving to the airport without having a panic attack. It’s hilarious this was ever played in prime time. Thanks to Winding Road for finding it.

Comments

artie99
May 8, 2008 at 11:27 pm

Best parts of that commercial:
#2 – the woman is not wearing a seatbelt
#1 – the woman immediately slides over to the passenger seat when the man gets in at the airport.

Priceless.

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