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May 13, 2008
New Harley Slogan Sounds Like a Joke, Isn’t
By John Coyle
Editor
Even though most of the people who can actually afford Harleys aren’t really the outlaw biker type, the company still likes to foster the impression they are. After all, it’s a lot cooler to be a Hells Angel than an accountant. So in keeping with that philosophy, the storied motorcycle manufacturer has chosen "Screw it, Let’s Ride" as its new slogan. When I first heard it, I was pretty sure this was a joke, but a quick trip over to Harley Davidson.com confirmed it’s for real. Personally, I dig the new verbiage, and I think it would be great if some car companies adapted this shoot-from-the-hip style. Check out a couple I can up with: "Toyota: It’s Just a Driving Appliance, but it Won’t Break," and "Ferrari: Don’t Worry, Not Everyone Will Think You’re Compensating."
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RatsEatChildren
May 15, 2008 at 12:36 am
Corvette: The official car of the midlife crisis.
Highspeedhijinks
May 13, 2008 at 1:00 pm
Toyota Prius: Screw it, Lets calculate gas milage.
Adam
May 13, 2008 at 11:55 am
Ford: This slogan subject to change
GTwildfire
May 13, 2008 at 5:33 am
Toyota: Wake up before you kill someone.
Maybach: Looking to hire a professional to drive my Mayback 62. Willing to pay $10/hour. Must have own insurance.
Scott
May 13, 2008 at 4:31 am
GM: Somebody please buy our cars!
Hummer: The price of gas is going to fall…honestly.
Turner
May 13, 2008 at 3:34 am
Haha just wait, theres a big possability that someone will complain and say that Harley Davidson is saying its OK to ignore the rules… Theres always that one person out there just ready to ruin a good slogan..
cknarf
May 13, 2008 at 2:09 am
How about MY pontiac: *cough cough* *WHEEZEEE!!!* “Don’t get too close, the exhaust will soffocate you.”
GTwildfire
May 13, 2008 at 1:30 am
How about PONTIAC: leave ‘em so far behind they’ll be asking Plato for directions.