Chevy Billboard Swarmed By London Penny-Pinchers

On London’s New Oxford Street, Chevy put up the world’s first billboard made of pennies as part of its campaign for the Aveo. But in the space of half an hour, passers-by had picked it completely clean of pence. The incident gave ad execs ample opportunity for mugging about the Aveo’s ability to put money back in the consumer’s pocket, blah-blah-blah. But you kind of have to wonder if anyone who’d go through this kind of trouble for the most despised coin of all is really in the market for a new car. More pics below the jump.

Source: Carscoop.