They’ve ruined it in my opinion: what WAS such a cool, sleek and unique car, now just looks like a 5-series with a 1-series grille on the front, plus the wheels look like they came off a Hyundai i10.
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But most of all, it’s the lights that have spoiled it: the 7-series has always had a tough stance with lights that seem to lean over the front bumper, but these just look like something a ‘brand image consultant’ has stolen from a 3-series to make it fit in with BMW’s new range.

HOW SAD JUS LOOK AT IT, IT LOOKS SOO CHEAP NOW. ITS NOT BOLD LIKE THE PREVIOUS VERSIONS. ITS JUS BULKY I DONT SEE MYSELF IN IT. HAHAHA BUT HEY SINCE THAT ONE IS COMING OUT AND REALLY PRICY THE OLDER VERSIONS ARE CHEAPER HAHAHAH.

No worse looking than the last few 7-serieses have been. I thought the whole point of the 7s was to show people you had so much money that you could blow it on an ugly car… am I wrong here?

UGLY!!! That thing is awfull!! Look at how blah, hideous, and mundane it is! You call that a bimmer? ‘09 7 series = FAIL!