How About Using “Brand New Cadillac” to Sell Cadillacs?

By John Coyle

Editor

When Rob, Jen and I went to have dinner with Bob Lutz, I took the opportunity to mention to Dave Barthmuss, one of GM’s Western managers, that the General should use The Clash’s cover of "Brand New Cadillac" in commercials. To be honest, I hadn’t thought too much of it, but when Rob and I caught a Mariners game with the GM folks the other night, Dave said he’d downloaded the track and forwarded my suggestion to the Cadillac division. How cool is that? Now, if Strummer and company wind up helping sell the new CTS, it’s going to take everyone at CarDomain HQ to peel me off the ceiling. What songs to you think would be perfect for car commercials?

Permalink:

Posted at 9:30 pm in Cadillac, Commercials, CTS-V, GM, John Coyle

Comments

Anonymous
Aug 5, 2008 at 12:29 pm

The Dead Milkmen – Bitchin’ Camaro

GTwildfire
Aug 5, 2008 at 4:01 am

“turning japanese” by the Vapors, Honda or Toyota
“graveyard” by the Butthole Surfers, all designs mimicked in China

Anonymous
Aug 5, 2008 at 12:28 am

do you mean music first, then commercial, or commercial first then music. the video itself could make the song, the car is obvious. To just slap a song with lyrics mentioning it seems outdone and old.

cknarf
Aug 5, 2008 at 12:18 am

Highway Star(deep purple)- Buick or Caddy CTS, cause of the smooth ride

Automatic(wheezer)- New Challenger, because it’s an automatic

Flirtin’ With Disaster(molly hatchet) new ‘vette, cause you’ll probably speed and wreck.

Fight Fire With Fire(Metallica) Any Ferrari, since they always seem to catch fire. Do they even have commercials?