Aston Martin Transponder Watch: Hot or Not?

The news that esteemed watch-maker Jaeger Le-Coultre will release a watch which can pop the locks of Aston Martin’s mind-numbingly sexy DBS was all over the web yesterday, and as cool as I think both Astons and hyper-fancy watches are, I think this idea is a little silly. First off, from my understanding, the trick timepiece won’t actually start the car, so you still have to carry the key—or, in Aston parlance, the "Emotional Control Unit"—to go anywhere, and, I’m sorry, this watch doesn’t look like something James Bond would sport. In the books, 007 wore a Rolex Submariner, which, of course, is expensive and elegant. But it’s elegant like a crowbar is elegant: it has clean lines, does its job well and can take being bashed around. There’s a pic of the Jaeger Le-Coultre after the jump, but in my opinion, it looks a little too precious, and as someone who currently carries the text of everything I’ve had published over the past ten years, some of my favorite skate videos, and a burly music collection around in my pocket, I’m just not impressed that a company can make a transponder small enough to wear as a bracelet. But that’s just my opinion, what do you think about this watch? Hot or not?