Silverado At Forefront Of Pickup Comeback

It’s hard to believe that trucks are still selling at all with gas prices as high as they are and hurricane season underway, but it seems that North America is still deeply in love with its pickups. I must admit that I’m still partial to mine. The new Chevy Silverado has won the nation over with its redesign—now, just over a year old, the new Silverado takes the #1 spot away from Ford in the full-size truck market. With GM truck dealers’ full-on campaign of incentives and price-slashing, it makes a certain amount of sense: Chevy sold more Silverados last month than Toyota sold Camrys. If you’re in the market for a truck, now is pretty much the best time to buy—with GM reportedly closing four of its plants by 2010, it seems that their prices can only go back up again once gas prices plateau and the market stabilizes.