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October 20, 2008
Changing Times
It’s funny how the automotive landscape has changed. When Porsche released their Cayenne for 2002, the SUV craze was in full-bore. It wasn’t just a matter of keeping customers happy, but a matter of survival. Every lineup needed at least one SUV. Today, while most of the auto industry is in a panic, Porsche has been reporting rising profits in recent years.
What’s next? A hybrid Cayenne is on the way as is a four-door sedan. So, are these changes in the Porsche lineup blasphemy or simply an example of how a relatively small company can adapt to the times?
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Ryan
Oct 20, 2008 at 8:33 pm
I think Porsche has made some very smart moves all which were calculated risks. With the evolution of the 996, the creation of the Boxster and the Cayenne, Posrche ticked off many enthusiasts but at the same point they looked at their market and made the right choice for profitability and growth. Porsche unlike many other automakers doesn’t plan on ruling the industry but makes large moves in markets where they know they are successful. Porsche no longer attends any US autoshows outside of LA and NY. It’s not because they don’t want to sell cars there but its because there strongest opportunity is in LA and NY where consumers are requesting their product the most.
Guyon
Oct 20, 2008 at 8:16 pm
I don’t care if they make a rocket ship, whatever keeps them in business. The 911 isn’t exactly doing the best.