Honda Portrays Vintage Detroit Iron As Giant Mosquitos

Editor

There seems to be a big marketing push right now aimed at convincing consumers that the Honda Fit is actually cool. While the argument is dubious, the ads are pretty entertaining. This one I actually find mildly offputting, with its implications that cool 60′s cars should be "killed off" in favor of jellybeans like the Fit. But hell, like I always say, the more people the advertisers can get into tiny anonymous road pods, the more gas’ll be left for the rest of us. Enjoy the video!

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Posted at 7:30 pm in Commercials, Fit, Honda, Jen Dunnaway, Videos

Comments

retroman
Oct 24, 2008 at 12:26 am

33mpg??? That’s all??? I got two 16yr old Dodge Spirits that will do that, one of them is a turboed R/T model that is still capable blowing the doors off most new sport sedans of the road. My real gas saver though is a 20yr old Ford Festiva that gets 65mpg and I’m not even done tweaking it for better mileage. My goal is to achieve the elusive 100mpg with it. Now build me a new car that can beat that!!!

Sim
Oct 22, 2008 at 6:41 pm

Love this ad.

cknarf
Oct 22, 2008 at 3:28 pm

The fit is has been my favorite new hatchback sinse it came out.
Still wouldn’t trade it for my tank though…

Jeremy
Oct 22, 2008 at 2:49 pm

Small cars suck. People can stuff themselves inside little Fits all they want, I’ll just stay comfortable in my nice spacious F-150 cab and guzzle gas.

Derrick
Oct 22, 2008 at 3:30 am

Didn’t someone already post this commercial?

CUBE
Oct 22, 2008 at 12:14 am

I saw that ad couple day ago and think it is looks cool (very scionish). My problem with “GUZZLERS BE GONE” slogan at the end. According to that Honda should drop Ridgeline, CRV, Pilot, Element, s2000, etc from the production. There is a lot of VERY COOL not very fuel efficient cars. So, is the marketing geniuses at Honda really want all performance, classic, exotic cars, and trucks to be gone?
I think it is not very thought out commercial.
By the way, comparing to some other cars, Fit might be considered a GUZZLER!

Keith
Oct 21, 2008 at 11:13 pm

I agree with Jen, let more people use less gas, that just leaves more for the rest of us

1988montecarloss
Oct 21, 2008 at 10:03 pm

i think this ad sucks just like the honda fit and most new cars…..old cars rule….and you would actually be surprised how good mileage some of them get because theyre not weighed down with electronics and safety bullshit like new cars are

melville248
Oct 21, 2008 at 9:00 pm

Pardon me, but I think this is a great ad. Clever, eye catching and oh, it’s true!