SEMA Top Ten Trends: Where Is Everyone?

By Rob Einaudi

Editor-in-Chief

On Friday Brian Fox told me that Michelin didn’t have a booth at SEMA this year. I immediately called Michelin PR, left some voicemails with a few folks over there, and… they didn’t call me back. Well, Brian was right. No Michelin. Here’s John with the Michelin man last year. Now, having to tell John that the Michelin man wouldn’t be here is like telling a little kid there is no such thing as Santa. It also sucks cause Michelin always has good food.