SEMA Top Ten Trends: In-Dash Nav Systems

By John Coyle

Editor

In case anyone is wondering, that isn’t a picture of a in-dash navigation system. Because pics of in-dash nav systems—even ones with motorized screens and all the bells and whistles—are about exciting as plain toast or alcohol-free wedding receptions. But stay with me, and I’ll explain why the image is appropriate. It’s no secret that traditional car audio companies—you know, the kind that sell CD players, massive amps and crack dealer grade subs—have been hurting in recent years. Unsurprisingly, aftermarket electronics companies have been looking for a way back into consumer’s rides, and in-dash nav systems look to be the most promising products. Because while a freestanding unit might be able to give you directions, it won’t be able to integrate your iPod, work with your Bluetooth phone, or play DVDs. And after they’re in? Well, according to Tony Mercado, one of Kenwood’s marketing guys, once the aftermarket companies get into the dash, it’s a lot easier to for them to "start working their way back to the truck," and sell more traditional components like amps and speakers. Since more car manufacturers are offering navs as factory equipment, offering an aftermarket solution might equate to putting a band-aid on gushing artery, but only time will tell…