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November 20, 2008
Mini E Preview Before the Preview, What Gives?
By Ryan Porter
Marketing Guy
I’ll be the first to say I’m totally bummed that I’m not at the LA Auto Show. I personally like the LA Auto Show because it’s filled with the ultimate luxury cars and it has this overarching "green" theme that brings out people like the Governator and Antonio Villaraigosa, the Mayor of Los Angeles. But what’s with the whole preview before the actual media day.? Mini decided that they needed to show off their all new Mini E a day early so they threw a nifty party on top of the Beverly Wilshire. I guess it goes with out saying that being regular old media nowadays doesn’t cut it, you have to be on the real inside to get the first look! For more photos check out Edmunds Straightline.
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kap0w
Nov 20, 2008 at 4:39 pm
Nothing says “electric conversion” like a big square box sticking out from under the hood.
kori
Nov 20, 2008 at 4:29 am
why do car companies insist on covering their engine bays with as much plastic/crap as possible?
melville248
Nov 20, 2008 at 3:03 am
You have to be on the insider list for almost everything involved with the electric mini. I understand that this is a “trial” lease program. But I wonder how they will lease these mini’s? I live in Michigan, so I know I won’t see one anytime soon, but what a tease for the rest of the world.