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January 20, 2009

Chrysler and Fiat Form Alliance, Paves Way for Alfa Romeo to Return to the US

By Rich Truesdell

Automotive Traveler

It’s official. Chrysler and Fiat have agreed to a world-wide alliance that will see Fiat taking a 35% stake in the Auburn Hills automaker in exchange for the technology and platforms to produce fuel efficient  B-, C-, and possibly D-segment cars that are currently absent from Chrysler’s domestic lineup. This product sharing alliance is two fold. According to a report in today’s Wall Street Journal, the agreement will provide for Chrysler-branded, Fiat-designed vehicles to be built in North American plants that Fiat will retool. But more importantly, and potentially exciting for CarDomain readers, it will allow Chrysler’s dealers to offer Fiat and Alfa Romeo vehicles as well.

Over at Automotive Traveler, we’ve been following the Chrysler saga for months. In fact, back on November 3, 2008, we speculated that instead of GM, a far better potential partner for Chrysler would be the Fiat Group citing Chrysler’s need for small cars and Fiat’s need for North American distribution for its products. We even went so far as predicting which Fiat and Alfa Romeo models were likely to be imported stateside.

Over the past two days, as this story was breaking, we revisited Fiat and Alfa Romeo’s UK websites. Building on our original predictions, and knowing that part of the agreement is that some Fiat models are likely to be built in North America, we have refined our analysis and have taken an even more educated guess as to which Fiat and Alfa Romeo models are likely to reach North America over the next 24 months. Our pick as likely the first? Alfa Romeo’s exciting, New Mini-sized Mito subcompact. You can read the rest of the story over at Automotive Traveler.

Comments

Will we see Fiat and Alfa Romeo in Chryselr Dealerships in the US? « Dick’s Auto Group’s Blog
Jan 25, 2009 at 11:41 pm

[...] the speculation begins. What will this partnership look like? The guys at CarDomain have done a lot of homework on that. Read [...]

Josh
Jan 23, 2009 at 8:52 am

Don’t know much about these Italian mini’s…Will they be more economical (in all aspects)as in cheaper and better than Mini’s, Smart Cars???

MIKE
Jan 22, 2009 at 7:15 am

The US Market has been yurning for Euro car design. Not sure how well this new aliance will work out. Can you say “daimler chrysler”

CUBEFX
Jan 21, 2009 at 9:29 am

How about Fiat 500 with HEMI badges!!!!! ;-)

bob balderston
Jan 21, 2009 at 6:24 am

i’ll take a 500 srt-8 anytime now

7ur7le
Jan 20, 2009 at 7:55 pm

yes glorious yes

chickmagnetstuff
Jan 20, 2009 at 6:26 pm

The mito looks good to me its a nice subcompact car

JoshuaS
Jan 20, 2009 at 6:01 pm

SAAAAWEEEEEEEET!!! I’ve been wanting a 500 fo sho! The mito doesnt look to aweful bad either.

joe
Jan 20, 2009 at 5:01 pm

Can anyone say abarth 500? Yea! As long as they keep making the challenger im happy

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