Making Of Acura's RDX "Wall Art" Ad

By Jen Dunnaway

Editor

A lot of you have probably seen Acura’s latest TV spot and figured it was just plain old CGI. Turns out, though, that the ad was done entirely with stop-action animation using the talents of UK street artists David Whittle and Henry “Sainty” St. Leger. They used one giant 40′ x 60′ board with the Acura positioned in front of it, then created a moving tapestry of urban scenery, one frame at a time, by repainting the canvas (and in some cases, the car) for each successive shot to create the illusion of forward movement. Nothing was computer generated or superimposed–see that aerial view where the birds fly over? Those birds were painted directly onto the floor and the vehicle’s roof to produce that sequence. The whole thing took ten days, 455 gallons of paint, and 503 rattle-cans, and they had to keep an automotive detailer on location–and you thought your last spray-bomb paint job was messy. Follow the jump to check out the making-of video.