The Toyota Booth at SEMA: Cool Trucks, Odd Cars

By Jim Brennan

UDMan

Well, day two is off and running here at SEMA, so I thought it would be a great time to show how Toyota set up their booth for SEMA. First of all, there were a few manufacturers that skipped SEMA this year, so floor space opened up. The Toyota Booth was large, almost as large as their space at the major auto shows. They also had some cool custom trucks, and some very curious cars.

The trucks include a very retro Tundra short bed standard cab, with a matte finish black and retro flame paint job, Moon Discs, and Fender speakers in the bed. The other Tundra is equipped with tooled silver, a BBQ Grill at the back of the bed, and a tooled leather bed cover. Check out the silver trim around the door handles.

One of the most anticipated customs is the Halo 3 inspired Toyota Tacoma. This thing is off the hook, and includes 4 video screens in the cab, movable seating, and a huge LCD Monitor at the back. There are 4 XBox consoles in the bed of the truck, mountain bikes on the roof, and a paint job that will get noticed.

The cars are very curious, and include a Camry that runs on Compressed Natural Gas, a modified Prius with a few Aero enhancements, and a Yaris, aptly named “Hard Candy”. Quite frankly, I find nothing particularly sweet about the Yaris.

Take a look at the walk around videos, and see if you agree with me.