Cool Booth: Scion At SEMA

By Jen Dunnaway

Editor-at-Large

It seems like Scion’s booth gets better with each successive SEMA. This time around, it seemed to be scaled down a little from last year, but that made for a more efficient delivery–Scion’s offerings really were all fun, no filler. Every single vehicle present had undergone extreme modifications, like the roofless Cartell Customs tC below the jump, or was being used to showcase some visionary over-the-top concept, like the “mobile kitchen” xB, the wood-bed pickup conversion with the moped in the back, or the “DJ 2.0″ by Five Axis–complete with lights and disco balls, a monster Pioneer sound system, and a mini dance floor. A trio of rides from Scion’s xB Tuner Challenge rounded out the fleet, including this turbocharged xB by Peter Colello. The theme for the booth was “Become One Of Us By Becoming None Of Us,” in keeping with the brand’s emphasis on individualism and transformation. Follow the jump for more pics and a video tour.