All Up in Their Booth: Hyundai at SEMA

By John Coyle

Deputy Editor

At the Hyundai booth this year, it was about the Genesis Coupe. There was only one Genesis sedan on display, and I liked how there was an artist hand-painting a graphic onto the front and rear fenders. There was also Hyundai’s 2.0T R-Spec version on-hand, which is basically a 2.0T Track without power seats, a sunroof, trick interior lighting, and other creature comforts. It’s 68lbs lighter and $3000 the Track, and while it didn’t exactly pop against the trick offerings from Hennessey, Greddy, and Rhys Millen Racing, it’s cool to see the company offering this package. Of the three tuned offerings on display, the clear standout was Rhys Millen Racing’s mid-engine 480HP V8 version. The engine bay was absolutely sick, and while it and the interior were packed to the gills with carbon fiber bits, the overall effect was almost subtle, and the orange paint looked like six miles deep. Hit the jump to see more pictures from the booth, including walk-around videos of all the cars.