All Up In Their Booth: Lexus at SEMA 2009

By John Coyle

Deputy Editor

Like last year, Lexus’ booth was outside by the proving grounds, and the roar of the Bondurant Corvettes was audible over the tunes the DJ was playing. There was a definite attempt to give the space a club vibe, which was compromised slightly by the fact that the turntables didn’t have heads on them, and the cocktails were actually mocktails, but whatever. There was a grip of customized IS-Cs—including Brian Fox’s hyper-green example—on hand this year, but the red-hot LF-A was the star of the show. The matte black doesn’t photograph particularly well, but in person, it looked sick. The styling in the front is somewhat restrained, which makes the aggressive lines of its hind-quarters look even better. Hit the jump to see more shots of the new supercar, along with the pics of some fresh creations from Brian Fox, David Huang, Gordon Ting, Clark Ishihara and David Rahemi, and TRD.

Brian Fox, Lexus IS 350C
Fox Marketing

David Huang “IS 1000″
Lexus IS 300

IS C F-Sport
By TRD

Clark Ishihara and David Rahemi
Lexus IS 350C
By VIP Auto Salon & JTuned.com

GS 350 F-Sport
By TRD