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February 8, 2010
Super Bowl: Hyundai
Atomicalex
Hyundai is making the most of the new Sonata launch. I liked the “3300 quality experts” ad that aired before the game–if you watch the chassis carefully, it starts out as a basic unitbody and turns into a car as it surfs through the plant. The second ad, featuring paint quality, demonstrated one of the processes that’s near and dear to my heart–the basic anti-corrosion coatings that go on before the paint goes on. The grey bath that the car popped out of is the electrocoat–a special primer that keeps rust at bay and helps keep the paint on. Did you have a favorite Hyundai ad?
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MirkoReinhardt
Aug 31, 2010 at 1:49 am
After the electrocoat, there’s a filler layer. I just toured BMW’s Leipzig plant. The paint process looks virtually identical.
chevyman327nova
Feb 9, 2010 at 3:53 pm
so does that primer level itself out and have no runs or is there a wetsand process or somethin?
Legend22z
Feb 9, 2010 at 1:14 pm
Yea i liked that 2nd Hyundai commercial as well. I’m in paint & body and it was something i could identify with.