CarDomain Blog » Commercial

Vintage Drift Ad

Karan Singh — Wed, 01 Sep 2010 21:22:21 +0000

Like many of you, we love the good ol’ days of automotive advertising. Here’s a blast from the late ’80s featuring the Nissan 240SX. Check out the early drifting!

1989 Nissan 240SX TV Commercial

2011 Corvette Commercial

Michael Berenis — Wed, 14 Jul 2010 09:21:48 +0000

Good news! Despite the sour economy and everyone shoving green down our throats, our good friends in Kentucky are still hardcore into automotive rocketry. The Corvette might not be capable of space travel, but one WOT pull in a 638 horsepower ZR1 will make you feel like an astronaut. How long with the Corvette live? I hope forever. Read more about the 2011 Corvette commercial at Tampa Sports Car Examiner.

The New Jeep Grand Cherokee Ad Is Hot

Jen Dunnaway — Thu, 24 Jun 2010 09:26:55 +0000

…and its messaging just seems more believable somehow than Toyota’s dubious made-in-America claims. Maybe it’s the Johnny Cash soundtrack.

Dumbest Car Commercial Ever!

Michael Berenis — Fri, 28 May 2010 09:06:29 +0000

Here’s a crash course in dumb 101. The timeless art of using gorilla suits to sell cars will never die. Who would win in a fight, gorilla suit guy or wacky waiving inflatable arm tube man? If this doesn’t make you laugh, check your pulse. Read more about this wacky commercial at Tampa Sports Car Examiner.

Classic Corvette Commercials

Michael Berenis — Fri, 16 Oct 2009 09:30:16 +0000

“They call her Corvette, and she belongs to the highways.” The Chevrolet Corvette throughout automotive history has represented the finest in American performance. Known for high power, low profiles, and the most exciting ride you will ever experience, the Corvette dominates the American performance scene. The name comes from a ship design named “corvette.” This unique ship was small, fast, and could out handle other ships of its time. The modern Corvette lacks cannons, salt-cured meat, grog, a crew of 60 seamen and sails, but still holds some qualities of the original ship. Precise handling, untouchable speed, and unique appearance are still common traits shared between the ship and modern automobile.

Corvette propaganda has always been interesting to watch. “They built her to handle like an angel…” as the first 1953 video suggests below. This is totally true! Whether you are a fan of the Corvette or not, take time to enjoy the following footage. Learn more about Corvette classic commercials at Tampa Sports Car Examiner.

The Shoot From Hell

Fireball Tim — Tue, 01 Sep 2009 09:57:04 +0000

Did a commercial over the last few days. Now normally, a commercial shoot can be tough, but not like this. Most of the time, things go great if you have a professional production company. Let’s see, where do I begin?

I can’t mention the client right now, but we shot in Van Nuys and Glendale in over 100 degree heat with a 1st AD (Assistant Director) that seemed to get his jollies out of yelling at people. ‘Scuze me, did I say yelling? I meant to say “Lecturing,” then yelling.

Continue reading after the jump!

When you do a commercial, there are key things that are essential. Like, if something goes wrong, there has to be a Medic on set. By law. UNLESS, the production is too cheap to pay for one and not tell anyone. Mistake #1.

Then, in the heat (and wonderful air from all the fires we’re having) using the yelling tactic to get people to do what you need them to do only makes them do it worse forming the stress, and…. Mistake #2.

Then, people started to get hurt.

Grip Dood #1 slices his head open in a grip truck on a piece of steel. Ouch. Off to the hospital. Grip Dood #2 breaks his wrist doing grip stuff. Ouch. Off to the hospital again. Stunt Actor gets stung in the mouth by a bee in his 7up. Lip swells to gargantuan proportions. Out for the count. Am I done? Oh, no… not even close.

Actor #2, playing a scene on the tennis court gets nailed by a tennis ball,.. close to his OWN balls. Gets pissed, walks off the set. “Why is the Director beaning me with balls?” …was his only comment. That was after he threw a key prop up into a tree to retrieve a frisbee, only to have that key prop get stuck 20 feet up. THEN, he gets bitten by a red ant on the hand. You startin’ to see a pattern?

Am I done? No. Not just yet. Lead Actor #1 is setting up a scene as a food stylist walks up to heat a piece of food on a table set with a steamer. A steamer shoots out scalding hot steam to instantly heat food. Sometimes water. And in this case, a lot of water. And,… as she trips towards the table….

Water shoots out of the tip and lands on the arm of Lead Actor #1!! Giving him 2nd degree burns! Off to the hospital. And what did I do as all this was happening over 2 days? And what does this have to do with cars?

Nice Lincoln, eh? Sweet.

Making Of Acura's RDX "Wall Art" Ad

Jen Dunnaway — Fri, 03 Apr 2009 19:08:37 +0000

A lot of you have probably seen Acura’s latest TV spot and figured it was just plain old CGI. Turns out, though, that the ad was done entirely with stop-action animation using the talents of UK street artists David Whittle and Henry “Sainty” St. Leger. They used one giant 40′ x 60′ board with the Acura positioned in front of it, then created a moving tapestry of urban scenery, one frame at a time, by repainting the canvas (and in some cases, the car) for each successive shot to create the illusion of forward movement. Nothing was computer generated or superimposed–see that aerial view where the birds fly over? Those birds were painted directly onto the floor and the vehicle’s roof to produce that sequence. The whole thing took ten days, 455 gallons of paint, and 503 rattle-cans, and they had to keep an automotive detailer on location–and you thought your last spray-bomb paint job was messy. Follow the jump to check out the making-of video.

Brilliant Advertainment: The Dodge Ram Challenge

cdeditor — Thu, 30 Oct 2008 07:43:38 +0000

By Evan

NWSilverado

While there have been many plugs for the new Dodge Ram pickup, nothing beats this campaign that Dodge is running at its site, clips of which you might’ve seen on TV. Head over to ramchallenge.com to check out this actually pretty clever reality-TV themed video series for yourself. The site is currently running the first episode in a series of four, which will show the new Ram competing in a variety of challenges from payload to offroad. And while it’s hard to gauge from only the first episode, what they’ve got so far is about seven minutes of absolutely decent advertainment. Watch!

Bond-Themed, Aston-Rich Coke Zero Commercial

cdeditor — Fri, 19 Sep 2008 18:00:00 +0000

By John Coyle

Editor

Though it’s kind of trippy, there’s actually more Aston Martin action in this Coke Zero spot than there is in the actual Quantum of Solace trailer. And even though I think diet soda makes about as much sense as light cigarettes, I still like the old-school Bond vibe of this commercial. Apparently, the soundtrack is a instrumental version of the Jack White/Alicia Keys track that will be the new flick’s theme, and while I still wish Amy Winehouse had pulled herself together enough to contribute the music—listen to "Back to Black" and try to tell me that wouldn’t have been awesome—it still sounds good. And hell, anything will be better than the crappy Chris Cornell cut they used for Casino Royal. Yuck.

Mercedes-Benz: "The Japs They Just Cry"

cdeditor — Tue, 12 Aug 2008 04:26:09 +0000

By John Coyle

Editor

When I stumbled across the Mercedes-Benz video "One Goal," late last month, I wrote; "I’m aware that inspirational corporate propaganda can be mind-numbingly bad, but ‘One Goal’ is so awful that I really can’t believe Mercedes had anything to do with it." Well, this morning we got an email from Stuttgart, saying which said; "Somebody in your community published our video on your site without having the copyrights for doing so. We are owning the video and no copyrights to publish the video do exist."

Now, I don’t know about you, but to me, that suggests Mercedes-Benz commissioned this clip, and I have to admit, I’m shocked. And not because the music is obviously a terrible U2 retread. Or that the messaging is basically one hyper-boring corporate cliche’ after another. I mean, that’s pretty standard stuff. But then comes the part where the Bon Jovi wannabe sings "Volvo, they worry, the Japs they just cry." Like, seriously? Last I checked—and I checked 30 seconds ago—"Japs" was still considered a racist term. And since M-B prides itself on attention to detail, the idea that nobody—nobody?—on the brass caught what looks to be a corporate-sanctioned slur is just unbelievable. Maybe they figured it out, which would explain why the video is being purged from the internet. We managed to grab a screen shot from YouTube before it got yanked, and you can read the full text of the lyrics after the jump.

"One Goal"

My brother, told me to watch and make sure that the customer always is right
My mother, told me no matter believe in yourself and persist with a fight

Knowing the job we have, just let us do it right
Going for gold and the big one

Gone is the Beemer and to Audi bye bye
We’re gonna win by using C.S.I.

One goal, defining a vision
One goal, to be number one
One goal, increasing ambition
You can make all the difference, that’s how we beat them all

New C-class
Can not be better, the MLMS we are not running late
Let’s kick ass
By working together there’s more than one reason that we’ll celebrate

For fulfilling our family, McLaren and AMG

Going for gold and the big one!
At Volvo they worry…
The Japs they just cry

But we are laughing due to C.S.I

One goal, defining our vision!
One goal, to be number one!
One goal, increasing ambition!
You can make all the difference, that’s how we beat them all!

One goal, defining a vision!
One goal, to be number one!
One goal, increasing ambition!
You can make all the difference, that’s how we beat them all!

One goal, to be number one!
One goal, increasing ambition!
You can make all the difference, that’s how we beat them all!

One goal!
One goal!