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	<title>CarDomain Blog &#187; Fiat</title>
	<atom:link href="http://blog.cardomain.com/tag/fiat/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.cardomain.com</link>
	<description>CarDomain Blog - Crazy news and CarDomain Finds</description>
	<lastBuildDate>Fri, 30 Dec 2011 01:00:36 +0000</lastBuildDate>
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		<title>Only on eBay: 1969 Fiat Autobianchi Bianchina Microcar</title>
		<link>http://blog.cardomain.com/2011/06/29/only-on-ebay-1969-fiat-autobianchi-bianchina-microcar/</link>
		<comments>http://blog.cardomain.com/2011/06/29/only-on-ebay-1969-fiat-autobianchi-bianchina-microcar/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 00:53:12 +0000</pubDate>
		<dc:creator>Ryan Porter</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Fiat]]></category>

		<guid isPermaLink="false">http://blog.cardomain.com/?p=52172</guid>
		<description><![CDATA[You guys all know I&#8217;ve drove a number of small cars including my smart car and I&#8217;m currently looking for a bug when I stumbled across this.  It&#8217;s a beautiful 1969 Fiat Microcar.  I&#8217;ve never seen anything like it but I love it.  Apparently it&#8217;s a bit of a collector&#8217;s item which doesn&#8217;t surprise me.  [...]]]></description>
			<content:encoded><![CDATA[<p>You guys all know I&#8217;ve drove a number of small cars including my smart car and I&#8217;m currently looking for a bug when I stumbled across this.  It&#8217;s a beautiful 1969 Fiat Microcar.  I&#8217;ve never seen anything like it but I love it.  Apparently it&#8217;s a bit of a collector&#8217;s item which doesn&#8217;t surprise me.  <a href="http://rover.ebay.com/rover/1/711-53200-19255-0/1?icep_ff3=2&amp;pub=5574656472&amp;toolid=10001&amp;campid=5336203257&amp;customid=fiat&amp;icep_item=300572435802&amp;ipn=psmain&amp;icep_vectorid=229466&amp;kwid=902099&amp;mtid=824&amp;kw=lg" target="_blank">Check it out at eBay</a>! Tons more pics at the auction.</p>
<p><a href="http://rover.ebay.com/rover/1/711-53200-19255-0/1?icep_ff3=2&amp;pub=5574656472&amp;toolid=10001&amp;campid=5336203257&amp;customid=fiat&amp;icep_item=300572435802&amp;ipn=psmain&amp;icep_vectorid=229466&amp;kwid=902099&amp;mtid=824&amp;kw=lg"><img src="http://carphotos.cardomain.com/ride_images/3/2531/829/31325414008_large.jpg" alt="" /></a></p>
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		<slash:comments>0</slash:comments>
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		<title>Hemmings Find of the Day: 1972 Fiat 130 Coupe</title>
		<link>http://blog.cardomain.com/2010/10/19/51308/</link>
		<comments>http://blog.cardomain.com/2010/10/19/51308/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 14:42:05 +0000</pubDate>
		<dc:creator>Dan Strohl</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[130 Coupe]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Hemmings]]></category>

		<guid isPermaLink="false">http://blog.cardomain.com/?p=51308</guid>
		<description><![CDATA[One of the best looking Fiats of its era, this 130 Coupe for sale on Hemmings was a delicacy reserved for jet-setting Europeans; Americans would have to content themselves with Fiat’s sports cars and boxy economy sedans. The 130 was introduced as a large (by European standards, anyway) sedan in 1969 as the successor to [...]]]></description>
			<content:encoded><![CDATA[<p>One of the best looking Fiats of its era, this <a href="http://www.hemmings.com/classifieds/dealer/fiat/130/1142405.html">130 Coupe</a> for sale on Hemmings was a delicacy reserved for jet-setting Europeans; Americans would have to content themselves with Fiat’s sports cars and boxy economy sedans. The 130 was introduced as a large (by European standards, anyway) sedan in 1969 as the successor to the long-in-the-tooth 2300 Lusso. It was followed up three years later by the Coupe.</p>
<p>The 130 Coupe was designed by Pininfarina’s <a href="http://www.madle.org/epaolo.htm">Paolo Martin</a>, and it bears a resemblance to his Rolls-Royce Camargue of 1970 – so much so that Fiat and Rolls-Royce might have considered splitting the bill for his services. The 130 was powered by a 2,866cc, 60-degree V-6, designed by Aurelio Lampredi, formerly of Ferrari. With a cast-iron block, aluminum heads and single overhead camshafts, the V-6 was rated at 165 hp at 6,500 RPM.  The only transmission offered was a Borg-Warner three-speed automatic. Continue reading at <a href="http://blog.hemmings.com/index.php/2010/10/19/hemmings-find-of-the-day-%E2%80%93-1972-fiat-130-coupe/" target="_blank">Hemmings</a>.</p>
<p><img class="alignnone" src="http://carphotos.cardomain.com/ride_images/4/426/1629/38563314494_large.jpg" alt="" width="600" height="363" /></p>
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		<slash:comments>0</slash:comments>
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		<title>Kawasaki ZX-12R-Powered Fiat</title>
		<link>http://blog.cardomain.com/2010/09/16/kawasaki-zx-12r-powered-fiat/</link>
		<comments>http://blog.cardomain.com/2010/09/16/kawasaki-zx-12r-powered-fiat/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 21:32:02 +0000</pubDate>
		<dc:creator>Karan Singh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Autocross]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Kawasaki]]></category>
		<category><![CDATA[Streetfire]]></category>

		<guid isPermaLink="false">http://blog.cardomain.com/?p=49870</guid>
		<description><![CDATA[Finding your Fiat a bit underpowered? Do as these guys did and put a Kawasaki motor in it! Kawasaki ZX-12R Motorlu Fiat 500]]></description>
			<content:encoded><![CDATA[<p>Finding your Fiat a bit underpowered? Do as these guys did and put a Kawasaki motor in it!</p>
<p><object id="SFID016554228495806456" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="428" height="352" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="allowfullscreen" value="true" /><param name="FlashVars" value="&amp;video=16e7fd58-7a49-4852-aaa5-9df2017d9b6d&amp;servicecfg=386" /><param name="src" value="http://www.streetfire.net/flash/SPlayer.swf" /><param name="flashvars" value="video=16e7fd58-7a49-4852-aaa5-9df2017d9b6d&amp;servicecfg=386" /><embed id="SFID016554228495806456" type="application/x-shockwave-flash" width="428" height="352" src="http://www.streetfire.net/flash/SPlayer.swf" flashvars="video=16e7fd58-7a49-4852-aaa5-9df2017d9b6d&amp;servicecfg=386" allowfullscreen="true" wmode="transparent" allowscriptaccess="always"></embed></object><br />
<a href="http://www.streetfire.net/video/kawasaki-zx12r-motorlu-fiat-500_2061050.htm">Kawasaki ZX-12R Motorlu Fiat 500</a></p>
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		<slash:comments>1</slash:comments>
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		<title>Fiat 500 on CarDomain</title>
		<link>http://blog.cardomain.com/2010/07/17/fiat-500-on-cardomain/</link>
		<comments>http://blog.cardomain.com/2010/07/17/fiat-500-on-cardomain/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 10:00:55 +0000</pubDate>
		<dc:creator>Rob Einaudi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[500]]></category>
		<category><![CDATA[Fiat]]></category>

		<guid isPermaLink="false">http://blog.cardomain.com/?p=47328</guid>
		<description><![CDATA[So far we only have a few Fiat 500s on CarDomain, but I&#8217;m looking forward to seeing a bunch more once they start selling them over here. What do you think of these little Italian rides?]]></description>
			<content:encoded><![CDATA[<p>So far <a href="http://www.cardomain.com/MakeModel/Fiat/500/all/all/all/2007/2012/" target="_blank">we only have a few Fiat 500s on CarDomain</a>, but I&#8217;m looking forward to seeing a bunch more once they start selling them over here. What do you think of these little Italian rides?</p>
<p><img src="http://carphotos.cardomain.com/ride_images/4/425/4061/38562030362_large.jpg" alt="Fiat 500 on CarDomain" /></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Caption Contest!</title>
		<link>http://blog.cardomain.com/2010/04/16/caption-contest-92/</link>
		<comments>http://blog.cardomain.com/2010/04/16/caption-contest-92/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 10:54:22 +0000</pubDate>
		<dc:creator>Rob Einaudi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[500]]></category>
		<category><![CDATA[Caption Contest]]></category>
		<category><![CDATA[Caption Contests]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Wrecks]]></category>

		<guid isPermaLink="false">http://blog.cardomain.com/?p=41998</guid>
		<description><![CDATA[You know the drill: Come up with a caption for the picture below by noon PST next Thursday. If you submit the funniest one, we’ll send you some CarDomain swag. Three entries per member max. Good luck!]]></description>
			<content:encoded><![CDATA[<p><strong>You know the drill: Come up with a caption for the picture below by noon PST next Thursday. If you submit the funniest one, we’ll send you some CarDomain swag. Three entries per member max. Good luck!</strong></p>
<p><img src="http://carphotos.cardomain.com/ride_images/4/330/4501/38324750405_large.jpg" alt="Caption Contest!" /></p>
]]></content:encoded>
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		<slash:comments>95</slash:comments>
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		<title>Fiat 131 Abarth</title>
		<link>http://blog.cardomain.com/2010/03/17/fiat-131-abarth/</link>
		<comments>http://blog.cardomain.com/2010/03/17/fiat-131-abarth/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 15:37:48 +0000</pubDate>
		<dc:creator>Speedhunters</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[131]]></category>
		<category><![CDATA[Abarth]]></category>
		<category><![CDATA[Dino Dalle Carbonare]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Speedhunters]]></category>

		<guid isPermaLink="false">http://blog.cardomain.com/?p=39779</guid>
		<description><![CDATA[I&#8217;m spending this week driving around Tokyo in a brand new Fiat 500 Abarth esseesse. I haven&#8217;t had a chance to drive it much but I&#8217;m already getting used to its tiny dimensions and massive fun factor. It reminded me of the great cars that have worn the Abarth badge in the past and I [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m spending this week driving around Tokyo in a brand new Fiat 500 Abarth esseesse. I haven&#8217;t had a chance to drive it much but I&#8217;m already getting used to its tiny dimensions and massive fun factor. It reminded me of the great cars that have worn the Abarth badge in the past and I had to post some pictures of this 131, my favorite of them all. I spotted this very rare example quite a while back at Super Autobacs, parked up like it was any regular car!</p>
<p>The Bertone designed 131 Abarth Rally was a very special car, powered by a 2L twin-cam 4-cylinder developing 140 HP at 6,400 rpm. 500 examples were built in 1976 to homologate the cars that participated in the World Rally Championship, which it won in 1977, 1978 and in 1980 in the hands of a certain Wlater Röhrl! Continue reading at <a href="http://speedhunters.com/archive/2010/03/16/car-spotlight-gt-gt-fiat-131-abarth.aspx" target="_blank">Speedhuners</a></p>
<p>Dino Dalle Carbonare</p>
<p><img src="http://carphotos.cardomain.com/ride_images/4/330/4501/38324750195_large.jpg" alt="NFiat 131 Abarth" /></p>
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		<slash:comments>4</slash:comments>
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		<title>FIAT 500 Abarth</title>
		<link>http://blog.cardomain.com/2010/01/11/fiat-500-abarth/</link>
		<comments>http://blog.cardomain.com/2010/01/11/fiat-500-abarth/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 15:34:34 +0000</pubDate>
		<dc:creator>Katherine Helmetag</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[500]]></category>
		<category><![CDATA[Abarth]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Katherine]]></category>
		<category><![CDATA[NAIAS]]></category>
		<category><![CDATA[NAIAS 2010]]></category>

		<guid isPermaLink="false">http://blog.cardomain.com/?p=36037</guid>
		<description><![CDATA[If you want to suck in all of the Italophiles, just whisper &#8220;Abarth.&#8221; Check this Abarth-tuned and styled Cinquecento badged the Esseesse. I can&#8217;t wait for these to show up stateside!]]></description>
			<content:encoded><![CDATA[<p>If you want to suck in all of the Italophiles, just whisper &#8220;Abarth.&#8221; Check this Abarth-tuned and styled Cinquecento badged the Esseesse. I can&#8217;t wait for these to show up stateside!</p>
<p><img src="http://memimage.cardomain.com/member_images/1/web/3181000-3181999/3181934_545_full.jpg" alt="Abarth 500" width="575" /><br />
<span id="more-36037"></span><br />
<img src="http://memimage.cardomain.com/member_images/1/web/3181000-3181999/3181934_546_full.jpg" alt="Abarth 500" width="575" /></p>
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		<slash:comments>0</slash:comments>
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		<title>Abarth Clone</title>
		<link>http://blog.cardomain.com/2009/11/22/abarth-clone/</link>
		<comments>http://blog.cardomain.com/2009/11/22/abarth-clone/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 10:12:03 +0000</pubDate>
		<dc:creator>Rob Einaudi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[500]]></category>
		<category><![CDATA[Abarth]]></category>
		<category><![CDATA[CarDomain Finds]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[StreetFirehp]]></category>

		<guid isPermaLink="false">http://blog.cardomain.com/?p=33041</guid>
		<description><![CDATA[We&#8217;ve featured this awesome &#8217;71 Riviera in the blog before. Now how about this cool Abarth clone Buickman is building?]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve featured <a href="http://www.cardomain.com/ride/2909082" target="_blank">this awesome &#8217;71 Riviera</a> in the blog before. Now how about this <a href="http://www.cardomain.com/ride/3357382" target="_blank">cool Abarth clone</a> Buickman is building?</p>
<p><img src="http://carphotos.cardomain.com/ride_images/4/203/4522/38007260509_large.jpg" alt="Abarth Clone" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Best of SEMA: Sport Compact</title>
		<link>http://blog.cardomain.com/2009/11/19/best-of-sema-sport-compact-2/</link>
		<comments>http://blog.cardomain.com/2009/11/19/best-of-sema-sport-compact-2/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 09:01:54 +0000</pubDate>
		<dc:creator>John Coyle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[500]]></category>
		<category><![CDATA[Beetle]]></category>
		<category><![CDATA[Best of SEMA]]></category>
		<category><![CDATA[Best of SEMA 2009]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Ford Fiesta]]></category>
		<category><![CDATA[Hyundai Genesis Coupe]]></category>
		<category><![CDATA[John Coyle]]></category>
		<category><![CDATA[Paul Newman]]></category>
		<category><![CDATA[Rhys Millen Racing]]></category>
		<category><![CDATA[Scion]]></category>
		<category><![CDATA[SEMA]]></category>
		<category><![CDATA[SEMA 2009]]></category>
		<category><![CDATA[VW]]></category>

		<guid isPermaLink="false">http://blog.cardomain.com/?p=32952</guid>
		<description><![CDATA[While I might be using the term sport compact a little loosely here, I thought all these cars were wicked, so I was able justify shoehorning them into this category. Sue me. Anyway, I&#8217;m a sucker for an old-school VW, so I loved Paul Newman&#8217;s 351-powered Beetle, and I was really impressed with Rhys Millen [...]]]></description>
			<content:encoded><![CDATA[<p>While I might be using the term sport compact a little loosely here, I thought all these cars were wicked, so I was able justify shoehorning them into this category. Sue me. Anyway, I&#8217;m a sucker for an old-school VW, so I loved <a href="http://blog.cardomain.com/2009/11/01/paul-newmans-mid-engine-ford-351-powered-vw-beetle/">Paul Newman&#8217;s 351-powered Beetle</a>, and I was really impressed with <a href="http://blog.cardomain.com/2009/11/11/all-up-in-their-booth-hyundai-at-sema/">Rhys Millen Racing&#8217;s mid-engine Genesis Coupe</a>, the <a href="http://blog.cardomain.com/2009/11/09/ford-at-sema/">Fiesta—stock, but awesome—in the Ford booth</a>, <a href="http://blog.cardomain.com/2009/11/02/almost-perfect-sleeper-esabs-ferocious-fiat-500/">the ferocious Fiat 500</a> and the <a href="http://videos.streetfire.net/video/Tuner-Challenge_719699.htm">Scion xB that won the Tuner Challenge.</a> Vote for your favorite below!</p>
<p>[slideshow id=864691128478392475&amp;w=426&amp;h=320]</p>
<p>[polldaddy poll="2274009"]</p>
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		<title>Word on Chrysler</title>
		<link>http://blog.cardomain.com/2009/11/11/word-on-chrysler/</link>
		<comments>http://blog.cardomain.com/2009/11/11/word-on-chrysler/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 23:27:55 +0000</pubDate>
		<dc:creator>Chris Trout</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Alfa Romeo]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Fiat]]></category>

		<guid isPermaLink="false">http://blog.cardomain.com/?p=32220</guid>
		<description><![CDATA[One of the big concerns for those of us observing the automotive market and community is the fate of Chrysler. Rob and I as well as many others have written on the subject of their potential impending doom, merge with Fiat, and resulting product line. Sergio Marchionne finally revealed the product lines we can expect in [...]]]></description>
			<content:encoded><![CDATA[<p>One of the big concerns for those of us observing the automotive market and community is the fate of Chrysler. Rob and I as well as many others have written on the subject of their potential impending doom, merge with Fiat, and resulting product line.</p>
<p>Sergio Marchionne finally revealed the product lines we can expect in the coming years, and in doing so confirmed some rumors, clarified others, and dispelled others. For those of you that didn’t catch the news, I will provide the highlights, from a smattering of news sources that I caught.</p>
<p>Marchionne has a lot to wrestle into submission at Chrysler, including ailing sales, debt to the government and others, a poor reputation for quality and fuel mileage, and an uninspiring product line. Since few of you have business degrees, and even fewer give a lug nut about the entire financial climate, I am going to provide a car guy’s lens on the new product overview.</p>
<p>Continue reading after the jump!</p>
<p><img src="http://carphotos.cardomain.com/ride_images/4/203/4521/38007260462_large.jpg" alt="Chrysler" /></p>
<p><span id="more-32220"></span><br />
First, I am elated to report that my favorite rumor—that Alfa Romeo may make its way back over to the United States in the near future—is confirmed. For those of you who aren’t familiar, Alfa Romeo is an Italian sports car brand that Fiat owns and operates that has never benefited from a lot of sales traction stateside. Although the name may not ring a bell, you may know them from the opening scene in <em>Quantum of Solace</em>. Alfa Romeo 159s were the villains’ rides with the shockingly impressive exhaust tone that were tearing after Mr. Bond’s handsome Aston Martin.</p>
<p style="text-align:center;"><img class="aligncenter" src="http://memimage.cardomain.com/ride_images/3/3470/3261/33674130042_large.jpg" alt="" /></p>
<p>Alfa Romeo also offers a host of dynamic small cars like the 147 which would be competitive with the tuner-popular VW GTI. Additionally, Alfa Romeo has a high-end, long-nosed performance car called the 8C that may eventually find its way here also. The 8C reminds me of a C6 Corvette and a Ferrari California and is priced more similarly to the Ferrari.</p>
<p>Fiat itself has some excellent assets to offer the American market as well. Quite likely the star of the Fiat portfolio, the Fiat 500 is a trendy small car built to compete with the likes of Mini. Even the earliest reports of Fiat and Chrysler’s merge spoke of the famed Fiat 500 here in the states, and it was confirmed that we will see them here in the States as early as next year at this time.</p>
<p>Although the Fiat 500 will arrive here unmolested, Marchionne made clear that the majority of the upcoming Chrysler fleet will be the product of a blending of Chrysler and Fiat designs and will feature several models on a few shared platforms, and most excitingly, Fiat’s fuel efficient engines. This shift to cost effective platform sharing and many Fiat drivelines will produce a fuel efficiency increase of 25 percent by 2014 per Marchionne. On a personal note, I won’t shed a single tear to see the Dodge Caliber replaced by something that bears more mechanical and possibly physical resemblance to a Fiat Punto Evo. According to <em>Popular Mechanics</em>, engine size should shrink across nearly the entire product line, with V8s only powering 11 percent of the fleet, a forthcoming v6 powering another 37 percent and as much as 50 percent receiving power from an advanced four cylinder or diesel.</p>
<p style="text-align:center;"><img class="aligncenter" src="http://memimage.cardomain.com/ride_images/3/3470/3261/33674130043_large.jpg" alt="" /></p>
<p style="text-align:center;">Fiat Punto Evo Courtesy of Fiat.com</p>
<p>Diesel is a hot and growing market here in the United States for passenger cars as models offering a diesel option have been selling higher portions in diesel than ever before. An excellent example of this is the TDI Diesel Jetta. The diesel Jetta can command a higher sticker price and still fly out of showrooms, boasting crisp handling and performance with the 40+ mpg fuel economy of a turbo diesel. I ventured early on that Fiat’s merge with Chrysler would bring diesel engines into the Chrysler fleet and Marchionne confirmed my guess. Diesel is much more prevalent in Europe and other markets. With Fiat’s knowledge of the technology, and a consumer becoming more in tune with fuel economy and longevity, I feel that this could be a razor sharp competitive edge if executed wisely. I have always taken a particular interest in diesels because of their comparatively enormous compression ratios, their favorable disposition towards turbos and of course, their outstanding fuel economy. If Chrysler is wise enough to mate a stick shift to a turbo-diesel in a hatchback, I’ll be as gleeful as a fat kid at a buffet.</p>
<p>Marchionne confirmed that Dodge Charger, Chrysler 300, Jeep Grand Cherokee, and Jeep Liberty will all be updated in the short term, before we see the small cars that will result of the Chrysler/Fiat collaborative engineering push.</p>
<p>I am sure most of you have heard now that Chrysler has split Ram off into its own independent brand within the larger conglomerate. Ram will be a truck brand which is meant to cater to the commercial and industrial truck markets. I was unable to find any indication if the Ram brand will include smaller trucks and SUVS the way that GMC does at Government Motors.</p>
<p>All information seems to indicate that Jeep will undertake a revitalization to re-energize some of the owner loyalty and brand equity it has traditionally enjoyed over the years. Reportedly, Wrangler will be the cornerstone of the marketing campaign, which calls back to Jeep’s rugged off-road heritage and high consumer perception.</p>
<p style="text-align:center;"><img class="aligncenter" src="http://memimage.cardomain.com/ride_images/3/3470/3261/33674130045_large.jpg" alt="" /></p>
<p style="text-align:center;">Photo Courtesy of Jeep.com</p>
<p>In summary, it is clear that Sergio Marchionne landed purposefully at Chrysler and took a decisively more rational approach to steering the ship that has been dangerously close to the jagged rocks. Chrysler needs better fuel economy, higher quality, and more exciting products, which is exactly the direction he is steering it towards. Ever since Lee Iacocca put his stamp of approval on Marchionne, I’ve seen and heard only good things. My hope is that he hasn’t taken the wheel after Chrysler’s direction and fate were set in motion by the poor decisions of his predecessors. I look forward to all of the forthcoming changes. If the ship doesn’t sink before then, the American consumer will see a lot of exciting products from Chrysler.</p>
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