By John Coyle

Editor

At the past two SEMAs, the Michelin booth had the biggest collection of cars at the show. But as Rob wrote, Michelin isn’t here this year. So which company has the coolest fleet of rides? Well, it’s Giovanna Wheels, hands down. Along with a grip of Challengers and GT-Rs, there are multiple Rolls—including a Drophead Coupe—a Murcielago, and a Gallardo. All told, there’s at least four million dollars worth of cars in the booth, which is pretty impressive. Company rep Ron was nice enough to chat with me about some of the cars and the lastest wheel trends. Check out the video below.