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December 2, 2009

Mitsubishi Hooks iMiEV Up With JDM Convenience Stores, Geek Squads, Brings USDM Colts

By John Naderi

StreetFire.net

So we’re at Mitsubishi’s LA Auto Show press conference. And MMC President, Osamu Masuko starts in about the all-new 2010 Outlander GT. And we start checking our Facebook (oooh, someone liked our status and a friend of ours is taking a road trip. Hmmm, maybe we can tag along).

Suddenly this shot of a Lawson Mart flashes on the screen and visions of CC Lemon, Pocari Sweat and onigiri dance in our heads. But is that chica charging an i-MiEV at Lawson Mart? Sho nuff. It seems Mitsubishi has sold some 800 examples of the quirky little EV since it went on sale in Japan last summer. Mitsubishi also plans to have an EV on sale in North America in as early as 2011. As part of the promotional push the automaker will lease four JDM-spec i-MiEVs to Best Buy as part of it’s Geek Squad fleet (note to the nerd herd: watch those left hand turns!). There are more i-MiEV images as well as other big news from Mitsubishi after the jump.

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April 9, 2009

NYIAS: Three New Mitsubishi Models: Lancer Sportback, Outlander GT and i-MiEV

By Jim Brennan

UDMan

Mitsubishi has been treading water in North America for a while now. With the exception of the Mitsubishi Lancer models, their offerings have been lackluster at best. Their sales numbers seem to back this hypothesis, and it will take some vastly different products to make the car buying public to come back into Mitsubishi showrooms. And so, with their backs against the wall, Mitsubishi took the wraps off a couple of significant offerings here at the New York International Auto Show. Continue reading after the jump.

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January 14, 2009

Mitsubishi i-MiEV BEV

By Katherine Helmetag

Atomicalex

I drove the Mitsubishi i-MiEV battery electric vehicle around the basement of Cobo Hall. The i-MiEV is based on the MiEV concept shown about two years ago. The sheet metal bears no resemblance, but the propulsion system is pretty much what they envisioned from the start. It’s powered by a 16kW lithium ion battery pack and weighs around 2400 pounds. It’s going on sale in Japan in the summer of 2009—beating the Volt. The gauge cluster is neat—it shows power draw and recharge instead of a traditional tachometer. Pretty cool for a tiny little box.

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