Who: Members of the Automotive and Motorsports Press, MAZDASPEED enthusiasts, current, retired & future Mazda racers

What: 2010 MAZDA3 –World Challenge Touring Car Spec Product Walkaround. Join us for a soda, snacks, and high quality bench racing.

Where: Tri-Point Motorsports 21345 Deering Court Canoga Park, CA 91304

When: Tuesday, November 10, 2009 5:30 pm – 7:00 pm

Why: To check out what will be Zoom-Zooming World Challenge in 2010. Tri-Point Motorsports is now taking orders for customer cars.

How: RSVP to nicolen@tripointengineering.com

The Mazda took an early lead and managed to hold off the Chevy, winning this week’s Showroom Showdown by a 6-to-5 margin. It’s definitely a sharp looking car. If you have ideas for future showdowns, post ‘em below!

This week is the battle of the Camry fighters. Ryan Douthit just reviewed the new Mazda6 and I did a real quicky review of the Malibu hybrid (Porter still owes me a longer review on the Malibu, since he actually spent some time with the car). For this showdown, let’s compare the V6 models. The Mazda’s 3.7 liter V6 puts out 272 hp, and Chevy’s 3.6 liter V6 puts out 252 hp. Both cars are only available with 6-speed automatics, and come in under $30k nicely equipped. Which would you choose?

Just how important is the all-new Mazda6 to the Mazda’s American portfolio? “The Mazda6 is one of the biggest launches we’ll have this decade,” commented Jim O’Sullivan, President and CEO of Mazda North America. Coming from a company that already launched an impressive array of new products in the last few years, that’s quite a statement.

The outgoing Mazda6 wasn’t what one would call a disappointment, per se. It just failed to set the world on fire. Where its competitors sold 300,000 and 400,000 of the Accord and Camry, respectively, the little Mazda6 scooted under the radar, moving just under 100,000 units—hardly a blip better than the outgoing Protegé.

Continue reading after the jump.

For 2009 Mazda realized it needed to take a fresh look at its mainstream people-mover: Unlike the previous iteration, which was a “world car,” this new one would be specifically tuned and designed for the American market. Yes, we like our cars bigger, comfier and more powerful—for the bread and butter market, this is reality.

Penned from the same group responsible for the first and second generation RX-7s, the first MX-5 Miata and the recently lauded Furai concept (Mazda’s California Design Studio), the new Mazda6 has progressive, purposeful lines. Where the new Honda Accord has grown to near Lexus-sized proportions, Mazda made the new Mazda6 larger where it needed to be, without resorting to excessive bloat. The design is clean and modern, the trunk spacious, and the back seat can actually hold a normal sized adult without causing leg cramps. This is progress.

First up, the 2.5-liter 4-cylinder. This is the model that will attract the fuel-conscious buyer. With an economy rating of 21 mpg city and 29 highway, it’s not exactly running with the Toyota Prius in terms of economy, then again, it’s priced thousands less—which could buy a lot of extra gas. Buyers have a choice of either a 5-speed automatic or 6-speed manual transmission attached to this mill, the latter of which is the least expensive, as usual: starting at just under $19,000.

I didn’t much care for 4-banger. This motor would probably feel at home in its smaller brother, the Mazda3, where it will also be living, starting with the newly-introduced 2010 model. In the Mazda6, however, it comes off as buzzy and underwhelming. Sure, enough power to hit the freeway and to probably impress teetotaler, but just barely.

The Ford-designed and Mazda-built 6-cylinder, on the other hand, was right at home in the new chassis. Equipped with a 6-speed sport automatic transmission as the only powertrain, it felt smooth and commanding and was well mated to the sedan’s plucky suspension dampening. In short, around the windy roads of Malibu and Carmel, it was the most fun I’ve had in a mainstream 4-door since I first drove the Acura TSX years ago (and that was a fantastic car). But, where the TSX was a joy because of its high-strung VTEC 4-cylinder, the Mazda6 both costs considerably less and has more grunt at the bottom of the powerband — where most folks will want it.

Pricing on the 6-cylinder model starts at $24,130 for the Sport, topping out at $28,260 for the loaded Grand Touring edition. Add another $1760 for the thumpin’ Bose sound system and moonroof. For the Full Mean Deal, the navigation is yet another $2,000 option on top of all that. Add up all that funk and you get a ticket price of over $32,000. Still, significantly less than a comparably equipped Audi A4 and a lot more fun to drive than the $31,000 V6/Nav Honda Accord.

Regardless of the motor, all Mazdas6’s have a much greater attention to fit and finish than ever before. Robert Davis, SVP of Research and Design, commented, “the previous Mazda6 didn’t meet consumer needs in term of quality.” Looking at the new model you would never have guessed that fit and finish were ever a concern. The interior materials are very nice, and everything fits like a glove. It is, indeed, an interior that would suit a much more expensive car.

Overall, the new Mazda6 impresses: It’s about as much fun as you would really want in basic transportation without breaking the bank, and if you have a growing family or just need something bigger than a little compact, it should be on your short list.

I met Tim Suddard, publisher of Grassroots Motorsports, over at the Mazdaspeed booth on Tuesday to talk about next year’s Ultimate Track Challenge. While I was there I spent some time checking out this Mazda6, which was the World Challenge Touring Car Champion for 2007. Here’s my walkaround video of the booth.