April 15, 2009
Do You Care What Cars Automotive Writers Own?
By Rob Einaudi
Editor-in-Chief
Ok, I apologize. I was reading TTAC again. This time Farago was going off on Motor Trend writer Arthur St. Antoine cause the guy doesn’t own a car. Antoine’s excuse is that “there are too many test cars, too little time.” Look, I’m not gonna out anyone, but there are tons of automotive writers who don’t own cars. Honestly, this was a bit of a shock to me when I first got into this business. I mean, having access to tons of free test cars should mean that you have an even better excuse to own more weird, cool and unpractical cars.
But is that important to you guys? Do you like to know what a writer drives when you’re reading their stuff? I know I do. In fact, it’s usually the first question I ask when reaching out to a potential blogger. Heck, the car usually starts the conversation—it did with Jen, Mike and Kathy. I like to know what the writer’s bias is—and most of the writers in the CarDomain blog are very up front about the kinds of cars they like and dislike.
Peter Egan is my favorite automotive writer, and I think his best essays are the ones where he talks about working on his personal cars. And how many cars does David Freiburger own? Ten? Fifteen? I trust what that guy has to say. So I guess I’m kind of with Farago on this one (Farago owns a Boxter—does he seem like a typical Porsche guy or what?). Heck, I’m embarrassed that I only own three cars (and only one of them is cool, unless you think my 1988 Volvo is cool). I want more. More old Mopars. A 2005+ Mustang. A 1974 Alfa GTV. Etc…

February 18, 2009
TTAC Wants GM to Kill the Corvette
By Rob Einaudi
Editor-in-Chief
I read (ok skimmed) Robert Farago’s editorial and don’t get it. Is he just pissed that the Vette can spank his precious Boxster? Farago says, “the Corvette is a brand anomaly; it’s as much a Chevy as a Cayenne is a Porsche, only less so.” But when I talked to Chevy’s Ed Peper in Detroit, Peper said he thought that the Corvette was the strongest brand that Chevy had, with the possible exception of the Silverado. Chevy has no immediate plans to start working on a C7, but I don’t think they are losing any money on Vette right now, and I honestly don’t think it’s causing them to lose focus. So why kill it? I probably only go over to TTAC once per week out of some weird morbid fascination, but maybe I should just stop reading it altogether…


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